The subject of quality comes up a lot in the painting business. It is a critical aspect for any company
that offers a service but is especially noticeable for painters. When your canvas is as large as a room,
it’s easy to lose quality in the big picture. Even though your canvas is large, the quality itself comes
down to the tiny details in a job, for instance are the edges smooth and together? Is the layering of the
paint even and uniform? If you were the customer would you hire yourself again after seeing this paint
job? Would you recommend yourself and your services to a friend?

Quality isn’t limited to the paint on the walls. Did the crew show up on time? Did they reflect a clean
and professional appearance? Were they courteous and respectful of the customers’ home and time?
These all factor in to the quality equation.

Quality is a habit. If you habitually do your work at a high level, give the customer a pleasant
experience and act in a professional manner then quality is easy to guarantee. Even though it might
mean a little more work for you your customers will notice the difference and you will gain more
business because of it.

Ken Blanchard, noted author of “Raving Fans: A Revolutionary Approach To Customer Service ,”
wrote “Your customers are only satisfied because their expectations are so low and because no one
else is doing better. Just having satisfied customers isn’t good enough anymore. If you really want a
booming business, you have to create Raving Fans.”

If you want to create raving fans, you have to deliver your service at a quality level not just better than
your competition, but better than any other option available to your customer.